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Date: 30 May 2018 Wednesday
Venue: To Be Confirmed
Time: 9:00AM to 5:00PM

Closing Date: 11 May 2018 Friday

Workshop Fee: S$350.00 per participant. If 2 or more participants from the same school/organization attend the same workshop, the discounted fee will be S$300.00 per participant for that particular workshop. Fees are subject to GST and include all training materials, 2 tea breaks and a lunch.

Click here to register for the workshop


Workshop Description

For character education to be effective it must build on core principles of school reform.  The PRIME model focuses on five such principles:  Prioritizing character education; Relationships among all stakeholders; Intrinsic motivation; Modeling by adults; Empowering all stakeholders to be partners in character education.  This workshop addresses what character is, what character education is, and how each of the five elements of PRIME can be increased in schools. Particular attention is paid to concrete examples (practices) for each of the PRIME elements.



During this workshop participants will learn:

  • How to reconceptualize character education as an organic systemic “way of being” rather than a mechanical set of curricula or programs.
  • What truly impacts character development in students
  • How to strategically and intentionally build relationships among all stakeholder groups
  • How to shift from extrinsic motivations to fostering internalization of core values
  • Strategies to share power across all segments of schools

Upon the conclusion of the workshop, participants will have selected a set of “next steps” for their work situation.

School or Cluster Based Workshops

  • Dates available for booking: 31 May and 1 June 2018
  • Please contact Joseph Loy by email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or tel: 6363 0330 on the cost of conducting the in-house workshop.
  • The school/cluster will need to provide the venue, refreshments, logistics, materials and printing of handouts.
  • Topics available: Moral Dilemma Discussions, Developmental Discipline,  From PRIME to Practice and A developmental approach to behavior management.




berkowitz marvin web2Dr. Marvin W. Berkowitz is the inaugural Sanford N. McDonnell Endowed Professor of Character Education, and Co-Director of the Center for Character and Citizenship at the University of Missouri-St. Louis, and University of Missouri President’s Thomas Jefferson Professor.  He has also served as the inaugural Ambassador H.H. Coors Professor of Character Development at the US Air Force Academy (1999),  and Professor of Psychology and Director of the Center for Ethics Studies at Marquette University (1979-1999).  He was also founder and Associate Director of the Center for Addiction and Behavioral Health Research in Milwaukee.  Since 1999 he has directed the Leadership Academy in Character Education in St. Louis.

Born in Queens NY in 1950, he earned his BA degree in psychology from the State University of NY at Buffalo in 1972, and his Ph.D. in Life-span Developmental Psychology at Wayne State University in 1977.  He served as a Research Associate at the Center for Moral Development and Education at Harvard University 1977-79.  He has served as a visiting scholar in Canada, Germany, Switzerland, Scotland, Spain, and Taiwan.

His scholarly focus and expertise is in character education and development.  He is author of You Can’t Teach Through a Rat: And Other Epiphanies for Educators (2012), Parenting for good (2005), editor of Moral education: Theory and application (1985) and Peer conflict and psychological growth (1985), and author of more than 100 book chapters, monographs, and journal articles.  He is founding co-editor of the Journal of Character Education. 

Dr. Berkowitz was named "Outstanding Young Educator of 1983" by the Milwaukee Jaycees, was cited as one of Milwaukee’s "87 Most Interesting People" in Milwaukee magazine (1987), named “Best University Professor” in a 1998 readers’ poll of the Shepherd’s Express, was named Educator of the Year by the St. Louis Association of Secondary School Principals (2005), was an inaugural recipient of the Bill Porzukowiak Character Award (2005), received the Sanford  N. McDonnell Lifetime Achievement Award from the Character Education Partnership (2006), the first Exemplary Partner Award from the Charmm’d Foundation (2008), the Good Works Award from the Association for Moral Education (2010), and the University of Missouri System’s Thomas Jefferson Professorship (2011). Dr. Berkowitz received the Kuhmerker Career Award (2013) from the Association for Moral Education, recognizing his outstanding, long-term contributions to both the Association for Moral Education and to the field of moral development.

He is co-founder of ComedySportz, a nationally franchised improvisational comedy show, and has co-written the play “Chuck, Bob, and Louie” which won best of show at the 1994 Milwaukee Festival of Ten Minute Plays.  For five years he was author of a weekly newspaper column on parenting for character published in the Topeka (KS) Capitol-Journal. He is also a two time Missouri State Senior Division Soccer gold medalist (2006, 2007). 

Click here to view Professor Berkowitz's video clip